To be successful, a brochure needs to be produced with a precise objective and a target reader in mind. It's best to create the least elaborate brochure likely to achieve its objectives.
Deciding on Your Purpose
Brochures fall into two broad categories -- those that introduce a new product or service to a likely customer and those that turn an already interested customer into a buyer.
Full color is more costly but is justified if the product or service you are offering needs color to show its features. For example, a wallpaper brochure or a brochure of knitwear would not work effectively in anything other than full color. Another reason for using full color may be to compete head-on with a rival's color brochure.
Using two or even three colors is a cheaper alternative to full color and can be quite effective, especially if part of the brochure is printed in a screened color that lightens the tone and gives the effect of another color.
A limited use of color can look more sophisticated than bold colors. You might also consider using full color in only part of a brochure, or you might try using colored paper -- although that is quite tricky to do well.
10 Ways to Create the Wrong Brochure